Tag: become profitable

5 Ways to Stop a Consumer in Their Tracks (and look at your product instead of someone else’s)

In order of importance here are the five major components to great advertising copy: 

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action

Advertising is sales; so you’ll need to think about the unique benefits your products/services offer and showcase them in a persuasive way. In short, you need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be solved with your products/services. The headline is the advertisement for the advertisement.
  2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they solve or surmount an obstacle.. Customers need to know what’s in it for them. Include useful, factual, and clear information to show precisely what the benefits are and how they are going to work.
  3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
  4. Persuade: Add compelling reasons for your potential customers to purchase your products/services. Use a hard-sell approach and create scarcity. This motivates your potential customers to act now, not delay and risk losing an opportunity. Which leads into the last component.
  5. Call to Action: You need to compel your potential customers to do something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services—something.  Offer a freebie like a booklet, sample, product, bonus, demo, consult, limited-time price, etc.

Download my free workbook, Profit Jolt for actionable strategies you can implement now.

What is Direct Response Marketing?

Direct Response Marketing is a method designed to spark a direct response by encouraging your target person to take a specific action. 

Most people love this because they get an opportunity to be heard, and business owners love it because they willingly raise their hands and express interest in what’s being offered.

Direct response marketing doesn’t use new tactics, it’s simply a way of communicating. Familiar avenues are: 

  • Social media ads
  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing,” said Jay Abraham, one of the world’s highest-paid marketing consultants and strategic business problem solver. 

Some of the advantages of direct marketing are:

  • You can activate it during lulls in business
  • Empowering you to create deeper and more impactful relationships with customers
  • A great way to upsell and cross-sell to current customers
  • Low-cost way to generate new business
  • Offers measurable results
  • Reach outside your local area for new business with a fresh campaign
  • Use it to leverage introductory small sales into large sales
  • A cost-effective way to reach target markets
  • Use it to evaluate and increase the effectiveness of your sales force

Direct response marketing is one of the best ways to launch your business and reach out to everyone in your target market. Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success. Let’s dig in!

This is how to Guarantee a rockin’ Q4

This is how to Guarantee a rockin’ Q4

Hello fellow rockstars,

I’m jumping in to talk about why this is the perfect time to start the 90-day Jumpstart. Why on earth would you do a program in the middle of the summer as we’re exiting a pandemic?

It’s natural for some businesses to slow down during the summer — pandemic or not. After talking to businesses in a variety of industries, it was clear to us this is the optimal time to embark on the 90-day Jumpstart.

We have one goal: to make Q4, rockin’ for you!

This summer, get everything lined up:

  • Hone in on marketing messaging that directly speaks to your ideal customer and market position systems using the three marketing fundamentals and the marketing equation.
  • Attract employees and onboard them in a way that you can rely on them during your most valuable season
  • Create efficiencies and systems that enable you to take Q4 and run with it.
  • We are exiting a pandemic. Yes! We need you to take care of yourself right now. Get out, enjoy friends and family safely, take a vacation… but, I want to see you participating and working ON your business rather than do it. I have a vision of someone logging in from a beach. Wouldn’t that be so cool?

What is the structure of the 90-day Jumpstart?

The reason why the program is structured the way it is, comes from an experience I had in 2017 when I was a part of the Goldman Sachs 10,000 Small Businesses (10KSB) program. It’s kind of like an accelerated MBA where they pair you up with businesses that have at least $150,000 in revenue and four or more employees. To say this program was life-changing for me is an understatement. It was so awesome to be surrounded by entrepreneurs that had the same issues that I did. All of our businesses were in different stages and different industries but experiencing the same things. The camaraderie that developed was amazing.

I made my big life choice of leaving my bakery business based on a relationship that I had with someone in my 10KSB class. They asked me, “why was I hanging on so tight to the business when you have so much more to do?” My point in sharing that is that these deep relationships could stick with you for a lifetime.

As a business owner, I know that it can get really lonely, especially when you’re working day-to-day with managing employees and you — we all — need someone to listen to us, to help us see blind spots, and support us through challenging choices. That’s why 90-day Jumpstart is structured in a very intimate way where we have, at most, eight people in each cohort. So go ahead, click on the 90-day Jumpstart link and fill out the application if this at all interests you at all. The next step is you and I sitting down (virtually) and talking for 30 minutes about your business — and it’s free.

If the summer one doesn’t work for you, still fill out an application if this feels like a fit. We offer the program year-round and can stay in touch when the next cohort is available. There’s nothing more that I love than to hear about what you are doing. The passion fellow business owners have for their businesses, customers, and employees are so cool to me.

I look forward to speaking with you! Thank you for jumping in, considering the possibilities of upgrading your lifestyle by sustainably growing your business, and creating the life you want.

Let’s dig in!

5 strategies you will master by signing up for the 90-Day Jumpstart

90-DAY JUMPSTART BEGINS JULY 6

Are you asking yourself, why aren’t more customers buying from me? You invested in social media or a shiny new website but aren’t seeing conversions? Learn why your marketing doesn’t work and, more importantly, how to fix it NOW.

WHAT: 90-day Jumpstart is a structured virtual program where you will learn, practice, and implement a number of strategies that begin to grow your business immediately. Best of all, you’ll continue to see these strategies pay off for years to come.

After taking this course, you will never again ask yourself what you need to do and how to do it to increase sales, increase cash flows, increase efficiencies, or how to grow and attract dedicated staff.

Past participants have experienced 2x, 5x and even 15x growth in the first year these strategies were put in place.

HOW: You might be asking yourself, how is this possible?! You’ve likely been trying to get more customers forever but nothing sticks and you feel like you’re on a hamster wheel creating content with little to no engagement. Or, you’re getting engagement but not seeing sales. At the base of the 90-day Jumpstart, you’ll learn these strategies:

  1. Position your business in a league of its own
  2. Attract your soul-mate customer or client
  3. Attract and retain your ideal employees
  4. Increase your number of transactions
  5. Decrease your costs

WHO: Business owners in business a minimum of 2 years and generate $50,000 – $1.3M in revenue a year.

WHEN: The next cohort starts July 6.

Are you in? If it’s a hell yes! Fill out the application here >>

If you’d like to see more information, learn more here >>