Tag: become profitable

Marketing Tips for Entrepreneurs Part II

In Part I of Marketing Tips for Entrepreneurs, I shared 5 ways to increase your sales through small changes to your marketing. And that was just the beginning! As you adjust your marketing plan, take a look at these additional tips to ensure your marketing is optimized for more sales. 

 

I challenge you to start working on just one of these tips for 30-days straight and record your results. Let me know what happens! I’d love to hear your results And, if you have any questions, I’m always just an email away! 

 

Work on the Front Lines

Step down a notch and work on the front lines with your sales and customer service staff. Find out what they are doing, what’s working for them, and what needs to change to improve their work environment or the process they are doing. Get feedback on how they enjoy their job, and make an effort to improve their job, if possible. Take notes to show them you are authentically concerned about how they feel in their work environment. A happy employee stays with you!

 

Show Appreciation to Your Staff

Too often, we get caught up in the day-to-day dealings of our small businesses. A great way to show your workers and staff that you care about them is by appreciating their work. Continuously acknowledging your staff, vendors and customers is an excellent way to increase productivity, mood, and satisfaction. Sending them a hand-written card goes a long way! Everyone works and shops better when they feel appreciated.

 

Get Feedback from Staff and Clients

Always listen to feedback from employees and customers, even if you don’t like the feedback. Follow up and ask them why they feel the way they do so you understand their perspective. Chances are that if they have a complaint or compliment, someone else will likely also share their concerns. Ask them what they would do to change the situation and see if you can take steps to better or continue what’s doing well in your company.

 

Test and Use Data Analytics

Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not. Using Google Analytics, social media stats, and other data to see what’s working and utilize those actions repeatedly to duplicate your success.

 

Educate Your Clients

Offer more information in your marketing with your blog and social media. The more information you offer, the more products and services you sell. When you educate your clients or leads, they will understand why they need your services.

Business Pitfalls to Avoid When You’re an Entrepreneur

When you’re starting a business, especially as a first-time entrepreneur, it’s easy to get caught up in the excitement of building your business, such as making your new website, your new company branding, and creating business cards. However, many new entrepreneurs fail to plan, which is why 80% of start-ups fail in their first year. To avoid failing in your new business, you’ll want to make a plan after you come up with your new business idea and before you start to make your new logo. This way, you can avoid many of the pitfalls that new businesses make when they start out.

 

Start Your Business with a Business Plan

The first mistake many business owners make is to start a business without a plan. 

Ignore market testing and push on with an inaccurate plan. When you lay out a plan for your business, you have steps to take that will make your business grow more rapidly and run smoothly. 

You can purchase many business planning books if you’re unsure where to start when building a business plan. Start by reading through one to three books. Find takeaways that appeal to you and use those for your personalized business plan. 

 

Make Sure to Recognize the Problem and the Solution for Your New Business

Your new business is exciting, and you’re ready to go! However, do you know the problem you’re solving for your new potential clients? If not, then you need to step back and figure out what the problem is that you’re solving and if this is a problem that people are looking for a solution to. You can find out by surveying people online to see if your services or products offer a solution that people are looking for. If so, does your product or service offer many of the features that consumers or other businesses are looking for? These questions need to be answered before you start investing in a logo or a website.

 

Build Your Own Website with a Domain Name that You Own for Your Business

Many people feel the need to be on social media, even more so than having their own website. This is a huge mistake to make when you’re a business owner! Why? Because a social marketing platform can take down your social media page without warning, leaving you without a site or a place for your clients to contact you. Even if you’re a brick-and-mortar store, this can hurt your business. Think of the many hours of time you’ve spent on your social media page (as your only source of an online website) that’s lost because someone on the social media platform didn’t like your content. That’s not a chance any business owner should take!

Make sure you have your own website with a domain name that you’ve purchased. Gandi is a great site to purchase your domain name from, which you can migrate to any platform on which you’re building your website. Whether you’re using a drop-and-drag website or an online marketplace, you want to own your domain so that you can control your content 24/7.

 

Build Your Email List After You Have Your Website Built

Many people mistake building their social media channels and completely ignoring their email list. Did you know that your email list is the BEST marketing tool out there? Even though it’s one of the oldest forms of digital marketing, sending messages out to your email list regularly is the best way to get in front of your ideal audience.

Make sure to know the basics, who your audience is, and do the legwork of data collecting to find out if your business idea is a needed asset to consumers or businesses. Once you’ve achieved that goal, then start your logo, branding, website, and email list.

McMinnville Business Mastery Lunch & Learn

EVER FELT LIKE MARKETING, STAFFING, AND GROWING YOUR BUSINESS WAS LIKE NAVIGATING A DIFFICULT MAZE?

What if you could follow a proven and time-tested roadmap that provides you the EXACT steps to more cash flow and freedom?

At my Business Mastery Lunch & Learn events, join area business owners as we tackle the business challenges of the day. In each session, walk away with no-cost strategies that can be implemented immediately.

Lunch and beverages are provided but registration is required.

To register for an upcoming event, click on the date you want to attend:

January 25 – Topic: Finding & Keeping Employees

(POSTPONED) February 8 – Topic: Position Your Business for a Bank Loan

February 22 – Topic: Exit Your Way – Grow with the Exit In Mind

March 8 – Topic: Pricing Workshop (details coming soon)

March 22 – Topic: No Cost Conversions & Sales Strategies (details coming soon)

Past events included Non-traditional Ways to Find & Keep Superstar Employees, No-cost Lead Generation Strategies, Increase Conversions and Sales With Small Tweaks, and more!

What these events aren’t:

NOT a disguised sales pitch

NOT a boring presentation about buying ads that don’t result in new customers anyways

NOT a place for me to listen to my own voice for a whole 90-minutes 🙂

 

What you will get is:

REAL strategies that you can implement yourself

INSPIRATION that can only come from being in a room with like-minded business owners doing the same work at the same time

The PEACE OF MIND knowing that you’re focusing on the business activities that really make a difference so you can work smarter rather than harder.

5 Ways to Stop a Consumer in Their Tracks (and look at your product instead of someone else’s)

In order of importance here are the five major components to great advertising copy: 

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action

Advertising is sales; so you’ll need to think about the unique benefits your products/services offer and showcase them in a persuasive way. In short, you need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be solved with your products/services. The headline is the advertisement for the advertisement.
  2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they solve or surmount an obstacle.. Customers need to know what’s in it for them. Include useful, factual, and clear information to show precisely what the benefits are and how they are going to work.
  3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
  4. Persuade: Add compelling reasons for your potential customers to purchase your products/services. Use a hard-sell approach and create scarcity. This motivates your potential customers to act now, not delay and risk losing an opportunity. Which leads into the last component.
  5. Call to Action: You need to compel your potential customers to do something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services—something.  Offer a freebie like a booklet, sample, product, bonus, demo, consult, limited-time price, etc.

Download my free workbook, Profit Jolt for actionable strategies you can implement now.

What is Direct Response Marketing?

Direct Response Marketing is a method designed to spark a direct response by encouraging your target person to take a specific action. 

Most people love this because they get an opportunity to be heard, and business owners love it because they willingly raise their hands and express interest in what’s being offered.

Direct response marketing doesn’t use new tactics, it’s simply a way of communicating. Familiar avenues are: 

  • Social media ads
  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing,” said Jay Abraham, one of the world’s highest-paid marketing consultants and strategic business problem solver. 

Some of the advantages of direct marketing are:

  • You can activate it during lulls in business
  • Empowering you to create deeper and more impactful relationships with customers
  • A great way to upsell and cross-sell to current customers
  • Low-cost way to generate new business
  • Offers measurable results
  • Reach outside your local area for new business with a fresh campaign
  • Use it to leverage introductory small sales into large sales
  • A cost-effective way to reach target markets
  • Use it to evaluate and increase the effectiveness of your sales force

Direct response marketing is one of the best ways to launch your business and reach out to everyone in your target market. Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success. Let’s dig in!

This is how to Guarantee a rockin’ Q4

This is how to Guarantee a rockin’ Q4

Hello fellow rockstars,

I’m jumping in to talk about why this is the perfect time to start the 90-day Jumpstart. Why on earth would you do a program in the middle of the summer as we’re exiting a pandemic?

It’s natural for some businesses to slow down during the summer — pandemic or not. After talking to businesses in a variety of industries, it was clear to us this is the optimal time to embark on the 90-day Jumpstart.

We have one goal: to make Q4, rockin’ for you!

This summer, get everything lined up:

  • Hone in on marketing messaging that directly speaks to your ideal customer and market position systems using the three marketing fundamentals and the marketing equation.
  • Attract employees and onboard them in a way that you can rely on them during your most valuable season
  • Create efficiencies and systems that enable you to take Q4 and run with it.
  • We are exiting a pandemic. Yes! We need you to take care of yourself right now. Get out, enjoy friends and family safely, take a vacation… but, I want to see you participating and working ON your business rather than do it. I have a vision of someone logging in from a beach. Wouldn’t that be so cool?

What is the structure of the 90-day Jumpstart?

The reason why the program is structured the way it is, comes from an experience I had in 2017 when I was a part of the Goldman Sachs 10,000 Small Businesses (10KSB) program. It’s kind of like an accelerated MBA where they pair you up with businesses that have at least $150,000 in revenue and four or more employees. To say this program was life-changing for me is an understatement. It was so awesome to be surrounded by entrepreneurs that had the same issues that I did. All of our businesses were in different stages and different industries but experiencing the same things. The camaraderie that developed was amazing.

I made my big life choice of leaving my bakery business based on a relationship that I had with someone in my 10KSB class. They asked me, “why was I hanging on so tight to the business when you have so much more to do?” My point in sharing that is that these deep relationships could stick with you for a lifetime.

As a business owner, I know that it can get really lonely, especially when you’re working day-to-day with managing employees and you — we all — need someone to listen to us, to help us see blind spots, and support us through challenging choices. That’s why 90-day Jumpstart is structured in a very intimate way where we have, at most, eight people in each cohort. So go ahead, click on the 90-day Jumpstart link and fill out the application if this at all interests you at all. The next step is you and I sitting down (virtually) and talking for 30 minutes about your business — and it’s free.

If the summer one doesn’t work for you, still fill out an application if this feels like a fit. We offer the program year-round and can stay in touch when the next cohort is available. There’s nothing more that I love than to hear about what you are doing. The passion fellow business owners have for their businesses, customers, and employees are so cool to me.

I look forward to speaking with you! Thank you for jumping in, considering the possibilities of upgrading your lifestyle by sustainably growing your business, and creating the life you want.

Let’s dig in!

5 strategies you will master by signing up for the 90-Day Jumpstart

90-DAY JUMPSTART BEGINS JULY 6

Are you asking yourself, why aren’t more customers buying from me? You invested in social media or a shiny new website but aren’t seeing conversions? Learn why your marketing doesn’t work and, more importantly, how to fix it NOW.

WHAT: 90-day Jumpstart is a structured virtual program where you will learn, practice, and implement a number of strategies that begin to grow your business immediately. Best of all, you’ll continue to see these strategies pay off for years to come.

After taking this course, you will never again ask yourself what you need to do and how to do it to increase sales, increase cash flows, increase efficiencies, or how to grow and attract dedicated staff.

Past participants have experienced 2x, 5x and even 15x growth in the first year these strategies were put in place.

HOW: You might be asking yourself, how is this possible?! You’ve likely been trying to get more customers forever but nothing sticks and you feel like you’re on a hamster wheel creating content with little to no engagement. Or, you’re getting engagement but not seeing sales. At the base of the 90-day Jumpstart, you’ll learn these strategies:

  1. Position your business in a league of its own
  2. Attract your soul-mate customer or client
  3. Attract and retain your ideal employees
  4. Increase your number of transactions
  5. Decrease your costs

WHO: Business owners in business a minimum of 2 years and generate $50,000 – $1.3M in revenue a year.

WHEN: The next cohort starts July 6.

Are you in? If it’s a hell yes! Fill out the application here >>

If you’d like to see more information, learn more here >>