Category: Small Business

How to Sell to New Prospects

We’ve all experienced the excitement and anticipation of attending a crucial industry networking event. With limited time to spare, we understand the importance of maximizing every opportunity to secure valuable customers. From meticulously selecting the perfect attire to ensuring your business cards are flawless, you leave no stone unturned. However, amidst all the preparations, the question lingers: How can you truly excel at making an outstanding first impression?

Let’s dig into this. Before you put together your approach, you’ve got to be crystal clear on who you want to work with. If you go in with a “spray and pray” approach, you won’t stand out to anyone. First, take a look at your notes and the research you’ve done about your prospects, your target audience. Then, decide which ideal prospect will be the easiest to approach for this event.

 

Position Your Business 

A great way to start, and separate yourself form your competition is to make the first move by creating free educational content to teach your ideal avatar something that will get them out a pain point they have. Next, build trust by answering their questions and ask them to reach out to you with other questions on your contact form. This genuine relationship building is essential for your future success.

You can also create a free e-book or online course to offer to your leads. This gives them the information they need to solve a pain point from you, the expert. When you create this freebie and market your free giveaway, it should be easy and automated. But, most importantly, your freebie needs to get the person receiving this valuable information on your email list.

 

Compile Your Prospect List

Start with your lead generation of email leads you’ve made using your freebie giveaway. You’ll want to compile a list of companies you’ve been considering if you’re a B2B business. You never know who will need your service, so send out an offer to everyone on your list that has been identified as your avatar. Don’t overlook obvious choices, whether they are big or small. Even small companies could be big fish in the future.

 

Considerations on Who to Contact First

Once your list is narrowed down, you need to decide which is the best fish to start with. You need to consider a couple of things:

  • Which have the most purchasing resources to spend?
  • Does their company vision complement yours?
  • What are their employee incentive programs related to your products/services?
  • What’s the company’s real need for you?
  • Will the partnership lead you to new clients and prospects?

 

Steps to Selling to Your Prospective Clients

Now you should have a target in mind to start with. Then, it’s time to plan your approach and execute that plan. Here’s the step-by-step plan to help you make a good first impression:

  1. Build and analyze your database. Divide your leads into three different categories: hot leads, great fits, and secondary leads.
  2. Send introductory mailings to your target to introduce yourself, your company, services, products, and your vision. They need to be short, clean, and concise. 
  3. Follow up with your first phone call 2-3 days after they would have received the mailings. During the call, find out to whom you need to be speaking in the future and try to set up a meeting with the right person.
  4. Follow up your phone call with another mailing that thanks them for speaking with you and offering more details about your products/services. Use this letter and the opportunity to set up a meeting to do a presentation.
  5. Follow up the letter with another phone call a couple of days after they would have received the letter. This phone call will help you further develop your relationship with the prospective client. You should also be able to set up a presentation meeting with them. 
  6. Call again a week later if they haven’t agreed to a meeting or presentation. Ask if they received your creative letter and if they have a minute when you can stop by and introduce yourself in person.

Now, don’t be upset if you don’t seal the deal right away. Some people simply take a little longer to woo. This can all be a little intimidating at first, but you can’t go wrong when you know you are offering a quality product/service.

Once you’ve gone through this process and made first contact (and hopefully a good first impression), it’s time to put your best face forward, which means sending the right salesperson to seal the deal.

About Last Week’s Rookie Mistake

Last week, I inadvertently sent my weekly email to myself instead of addressing it to the people on my email list. It was an oversight from my adaptation to a new CRM, and I deeply regretted it as it caused confusion and seemed unprofessional.

The funny thing, and I think you’ll relate to this, is my assistant texted me the minute she saw it and promptly said, “Why don’t you have me handle these emails?!” It’s a valid point, and I could come up with countless excuses, but the truth is, I’m deeply committed to personally writing you each week, ensuring timely and relevant topics are addressed. However, there’s often little time between my desire to communicate with you and when I finish writing.

As entrepreneurs, we tend to hold onto tasks, many of which, in retrospect, seem insignificant after a major mistake occurs.

This reminds me of a lesson I learned from my bakery business when I hired my first general manager. I used to come in around 9:30-10am, wash my hands, grab a cup of coffee from behind the counter, put on my gloves and then proceed to rearrange the display, adding pastries here and there to make it look fuller. This went on for months until the GM pulled me aside and asked, “Why do you rearrange the display when you come in?”… I replied, “To make it look more full.”… She responded, “After you’re done, it doesn’t look that different, and when you do that it undermines the work of the staff.”

That conversation was truly eye-opening for me. I realized that I didn’t want my actions to undermine the efforts of my staff, even though I disagreed with how the display looked after they handled it. From that enlightening discussion, we delved into my vision and the importance of a display that appeared abundantly stocked (as a person with Celiac, I understand the disappointment of seeing limited options). We explored the psychology of customers and their purchasing behavior. Together, we established parameters and designed a daily display plan, allowing me to let go of micromanaging.

So, while I won’t stop personally writing about timely topics that I believe will alleviate the chaos of running a business and bring you closer to profit and tranquility, I have decided to give my assistant the time to execute the email with her remarkable attention to detail and organizational skills.

Now, let’s turn this on you and your business. What tasks are you doing that someone else could do better? If you don’t know, start with my Time Audit sheet >>

Let me know what you discover!

 

Remember,

✨Rome wasn’t built in a day.

✨Walt Disney was fired from a newspaper because he had “no good ideas”.

✨Abraham Lincoln lost eighteen elections before finally becoming president.

✨Thomas Edison endured 10,000 unsuccessful attempts before perfecting the incandescent light bulb.

And, there isn’t a record of a successful company history that was ever built by a single person.

Until our next communication, remember I’m only an email, text, DM, or phone call away.

Dedicated to your success!
Amanda

 

P.S.: I’m beta testing a new product, Flash Coaching, a unique, streamlined system designed with a busy schedule in mind. It’s a blend of self-paced learning (powered by a series of targeted videos you watch at your leisure) and unlimited high-impact 15-minute coaching sessions. This is a perfect way to dip your toe into what it would be like to have a business coach on your side. Intrigued? Let’s connect >>

Unleash Your Business Potential: The Path to $1MM in Revenue Awaits

Today, I had an epiphany while writing this blog post, realizing that what I had planned to share might not be what you truly need to hear right now. So, allow me to take a different approach that I hope resonates deeply with you.

Let’s set aside the noise and focus on Web2 — the powerful realm of social influence that holds immense potential for your business. As a small business owner, the social aspect may have been unintentionally overlooked. Take a moment to reflect on your website. Does it simply resemble an online business card or, dare I say, an outdated Yellow Pages ad? If so, it’s time to shift gears.

Consider this: the conversations your prospects have with their peers carry more weight than any message you can create, regardless of its brilliance. Recent research confirms that peers have become the most trusted individuals globally, making their trust and endorsement crucial for the success of your product or service. This holds even more significance as we navigate an AI-driven world. Building authentic relationships and cultivating social proof will be the key differentiators that set you apart from the competition.

Now, let’s explore the essence of our discussion: how can this understanding propel you toward achieving $1MM in revenue with a high net profit?

  • Clarity: The first step on this transformative journey is gaining a crystal-clear vision of your desired outcome and truly comprehending your market-dominating position. When you possess unwavering clarity, everything falls into place.
  • Focus: Once your vision is defined, it’s time to narrow your focus. Identify the ONE pivotal task that will make everything else on your plate either easier to tackle or entirely irrelevant. Honing in on this priority will pave the way for significant progress towards your revenue goals.
  • Consistent Action: Success isn’t born out of sporadic bursts of effort but through a steadfast commitment to taking consistent action. Remember the sage advice: “Consistency beats talent every time.” Embrace the power of daily, purposeful actions that align with your vision.
  • Results: Armed with clarity, focus, and consistent action, you hold the keys to building the business of your dreams. The transformation you seek is well within your grasp.

You might think, “This all sounds great, Amanda, but how does this work for real?!”

Imagine you set a goal to lose 20 pounds. You have a crystal-clear vision of wearing a specific dress at the upcoming summer family reunion (clarity). You know precisely what steps to take, such as cooking more meals at home, adding exercise to your daily routine, and creating a schedule (focus). And most importantly, you take consistent action (consistent action). When we set out on a goal, the first days are great! But the middle days, like days 17, 18, and 19, can feel discouraging – they last forever, and you feel like you get nowhere. But, if you persist, you’ll reach days 30, 31, and beyond while watching pounds melt away (and a need to buy new jeans!).

Let’s apply this concept to your business efforts to sort through the chaos. What can you do differently over the next 30 days to test the concept? 

Simply reply with how you’ll test this out, and I’ll hold you accountable for the next 30 days.

I hope these insights resonate with you and offer a fresh perspective.

 

P.S. I’m beta-testing a new program, Flash Coaching— a streamlined system designed to accommodate your busy schedule. It provides a unique blend of self-paced learning through targeted videos and unlimited, high-impact one-on-one 15-minute coaching sessions.

This is a perfect way to dip your toe into what it would be like to have a business coach on your side. Intrigued? Let’s connect >>

Who is Your Target Audience?

Some business owners feel that they need to sell their product or service to everyone – anyone and everyone listening. While that may make sense to some, think about your last purchase. Do you believe that everyone in your family, town, city, or state purchased the same product as you? If they purchased the same product or service, did they also purchase it for the same exact reason?

 

Why You Want to Have a Targeted Audience

This is why you need to figure out who your ideal avatar is for your business. If you waste time trying to target everyone, you’re targeting no one. It’s like the business owner who hands out business cards in a circle to everyone they meet. Almost no one calls that person because they don’t know what they are about or who they serve. This is how you’ll distinguish your company from your competitors’ services – even if you do the same service. Targeting a specific demographic of who you serve is vital to having a marketing plan that is effective for both your time and money.

 

Who Should You Target?

The most important aspect of marketing is to know who your ideal client is and why they are your ideal client. Is your ideal client a mom of four who is strapped for time or is it a single woman who has more free time on her hands? These are important elements of your ideal avatar you’ll want to know so you can target your marketing.

What are their purchasing habits? Are they buying products or services from Instagram or do they hangout on Facebook? You need to know who has influence over purchasing, who does the actual buying, and how they buy. 

 

Ask Your Audience What They Want

Figure out a way to get in front of your ideal audience before you spend money on an ad campaign or a new website. Poll them via email, a phone call, or on social media. Ask them questions that will help you refine your website, your products, or your services. Your name needs to be at the top of their list to buy from so they go to you first. But you need to know why your name is there, and polling your ideal clients is the best way to find out. 

 

Use Your Avatar’s Lingo

Advertising to millennials is a different game than advertising to Gen Z or zoomers. You need to learn your avatar’s unique language and communication methods. These can include buzzwords and even the nicknames they have for their pets.

How to Efficiently Run Your Business in 2023

Each business is a living, breathing entity in and of itself and will pass through stages as it grows and prospers. Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while extending your business’s lifespan. Let’s talk about each of your business cycles, what they mean, and how you can grow and expand your business’ lifespan within each life cycle.

 

Infancy Stage of Your Business

This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and a new baby. An impenetrable bond is necessary to determine the path your business will follow. And remember to never drop your baby.  

The key in the stage of infancy is to know your business must grow to flourish. Although the most exciting stage, this stage, like human babies, is fleeting and will go by very quickly. You’ll have the most passion for your business in this phase and be very excited, but always remember to create a plan of action with a goal at the end so you can keep your business stamina going throughout the other three stages of your business.

 

Your Business in Its Adolescence

In this stage, you need to start bringing your support staff together to delegate to and allow growth to happen. The first line of defense is your technical person, who needs to bring a certain level of technical experience. This cycle really belongs to the manager, though. Next, the planning stage needs to start, and a relationship should be built with the entrepreneur to plan for the future. 

There’s a point in every business when business explodes and becomes chaotic, also known as growing pains. It’s a good problem to have, but a problem nonetheless. You are faced with several choices at this point in your journey:

  • Avoid growth and stay small
  • Go broke
  • Push forward into the next cycle

Business Maturity

The last cycle is maturity, which doesn’t mean the end of your business. Your passion for growth must continue for your business to succeed. You need to keep an entrepreneurial perspective to push your business forward. 

You can see how all four of these cycles are connected and depend on a strong foundation for your business to succeed. All three of your key roles (the technician, manager, and entrepreneur I mentioned in my previous post) must work together to work through these cycles.

If you’re having trouble putting together your business life cycles and figuring out which of the key roles you fit into, schedule a time to connect with Amanda at BusinessGrowthDemo.

The Importance of Having Support Staff in Your Small Business in 2023

As a small business owner, you know every detail to keep your business running smoothly. As we hire staff, there’s not only a mindset shift but a skill set upgrade many of us must undergo.

My clients often tell me one of two things when discussing hiring support. Either they jump in and tell me about the sales executive or fractional CFO they want to hire… or they are on the opposite side of the spectrum and say they can’t afford to hire help.

For both of these types of entrepreneurs, I give the same advice. Let’s track your time. Seriously.

It seems so simple, yet no one does it, and here’s why: it’s a lot! When you track your time in 15-minute increments for two weeks, you get the data you need to decide who that next hire is. Group together tasks outside your zone of genius and hire someone else to do it.

With this data, you can assign a budget to your new hire. Things to think about before gathering the job description are:

  • How will this generate revenue for your business? 
  • What is the learning curve? How much training time can you expect to get someone up to speed?
  • Realistically think about the time it will take you to train this new employee. 
  • As you train a new employee, your productivity will decrease for a short time. When will you break even on the new hire?

Once we have our roadmap, we can discover who we need to hire.

 

Hiring a Virtual Assistant

You can hire several types of support staff in your business, and most people start with a VA or virtual assistant. A VA can provide a variety of tasks for your business, depending on the skills of the VA. To find a good VA:

  1. List the skills you need based on your assessment of the time outlined above coupled with your most significant business need right now.
  2. Write up a job description.
  3. Look for someone who can fill that slot and provide quality support in a timely fashion.

 

Finding a Technician

When hiring a technician, you’re looking for a person who is an expert and a “doer.” Consider hiring a technician for your business for several reasons.

A technician is a trained and skilled professional with expertise in a specific field or area of work. Hiring a technician can bring in someone with the knowledge and skills to handle a wide range of tasks and responsibilities related to your business.

In addition, a technician can help improve efficiency and productivity by completing tasks quickly and accurately. This can free up time and resources for you and your team to focus on more critical duties and responsibilities.

They can also help ensure that work is completed to a high standard, improving the quality of your products or services and helping boost customer satisfaction.

A technician may also have access to specialized equipment and tools necessary for specific tasks. Hiring a technician can bring in someone with the equipment and expertise to handle these tasks effectively.

Hiring a technician can sometimes be more cost-effective than completing specific tasks in-house. For example, suppose you need to repair or maintain specialized equipment. Hiring a technician with the necessary skills and experience may be more cost-effective than trying to train someone on your team.

Hiring a technician can benefit your business, including expertise, efficiency, quality, specialized equipment, and cost-effectiveness.

 

Onboarding a Manager for Your Small Business

As you grow, there’s simply a point where you can’t do it all. This person takes over the day-to-day and works to fix problems by learning from past mistakes. They are on the practical side of the business.

Consider hiring this essential position for your small business to build a solid foundation for your business to grow beyond you. Finding the right people for this role takes time and a complete mindset shift as you relinquish some control over the company and instill trust in people to allow them to do their jobs. 

If you’re like me and got the entrepreneurial bug, you know this journey has highs and lows. During the high times (this is what makes entrepreneurship so addicting), it’s like you can do no wrong, everything is smooth, and you’re hitting sales goals. It feels so great!

Then, there are the lows. The less than anticipated revenue, staff doesn’t show up, you made a wrong decision, or you can’t get a day off, so your mental health suffers… you know those times. It feels like nothing will go right. During these times, you need someone in your corner who knows the business from all angles. And hint, this isn’t your life partner (wink). 

Remember, BCC Business Consulting is here to partner with you and help you through processes that will get you to a place where you run your business, not the other way around. 

 

Start with my Profit Jolt workbook, where you can work through eight processes to bring in more revenue and profit into your business >> https://www.chaostocalm.xyz/profitjolt

Five Marketing Pitfalls to Avoid When Planning Your Digital Marketing for 2023

Do you feel like marketing is a mystical creature that some people have seen, but every time you try to find it, it doesn’t show up for you?

Many small business owners feel this way because no matter how hard they try, or how much money they spend, marketing doesn’t work for them.

Unfortunately, this is compounded by the availability of not-so-good marketing advice, especially when you’re a newbie or not familiar with how SEO works.

 

Digital Marketing Basics to Know

There are basics of digital marketing you’ll want to understand before you jump into planning your marketing for the year. First, you’ll want to list your digital marketing assets, such as your website, blog, email list, and social media platforms. Next, you’ll want to create a digital marketing planner to map out what you will do for the month and year. Then you need to create content pillars or themes you’re going to talk about for the month ahead.

 

Avoid the Marketing Pitfalls

Especially if you’re new to entrepreneurship or digital marketing, you’ll want to avoid marketing pitfalls to skip wasting time and effort on marketing tactics that won’t work. Here are the five biggest marketing mistakes you’ll want to avoid in 2023.

 

Marketing Pitfall #1: Forgetting Set Goals for Your Business

You’ll want to establish a goal first before you start marketing. Depending on your niche and lane, your goal could be client or product oriented. You may also have a sales goal. Whatever your profession, think of a relatively easy goal to achieve and write it down. Make sure your goal has a due date. If your goal is big, break your bigger goal down into micro-goals, so you have smaller checkpoints along the way to see if you’re on track to reaching your goal. If you’re not, you can scale back or decide to take a different marketing route to achieve your goal.

 

Marketing Pitfall #2: Marketing without a Plan

Many people will randomly post on Instagram, create a blog, or send out email marketing without any type of plan. Without a plan, you’re basically throwing mud against a wall, hoping it will stick. You want to create a plan with a theme for your monthly marketing, even if it’s simple. Make all your digital marketing content around that theme so you can track your data and see what’s working.

 

Marketing Pitfall #3: Assuming the Needs of Your Ideal Client or Customer

You may assume you know what your customer wants, but is it true? The only way to find out for sure is to create a survey asking your potential clients and leads what their biggest pain points are for them in their business. Then you can formulate a plan to help solve what they need.

 

Marketing Pitfall #4: Using Social Media to Sell

While social media platforms are a great way to showcase your products, your team, you, and your company culture, you’ll rarely sell your products on social media unless you’re specifically running an ad. Instead, use social media to familiarize your clients with your products, how they can solve their pain points, and show your brand personality so they make an emotional connection to you and your business.

 

Marketing Pitfall #5: Failing to Use Email Marketing

Email marketing, although it’s been around for a long time, is still the best way to market to your fans and leads. While email marketing is very popular, it’s also one of the few ways you can get your client’s undivided attention. First, showcase your products or services, educate your avatar, and include a freebie to download to show your appreciation. Then, make sure you choose a platform, such as Convertkit, to upload your clients’ emails and start sending them emails regularly.

 

When planning your marketing, and you want to be successful, make sure to avoid these marketing pitfalls. Then, think through your marketing for 2023 and devise a plan that makes your marketing a big success!

 

Three Essential Marketing Components for a Reusable Marketing Plan in 2023

Marketing campaigns can be exhausting to think about, let alone create each month. Then you need to come up with marketing content, create the copy, and post or schedule your marketing content. If you want to simplify the process and spend less time planning and implementing your marketing, consider these five essential marketing components reusable each month for your digital marketing plan in 2023.

 

Let’s review the five essential keys to a successful and reusable marketing campaign launch. We’ll go through each of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Once you have these basics down, you can use them repeatedly.

 

Essential Marketing Component #1: Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the perspective of the customers/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want to be fulfilled?

Once you know the answers to these questions, you can develop a plan to meet these needs. Then look at what USP your competitors use to help you develop your USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

 

Essential Marketing Component #2: Put a compelling sales offer to work

When marketing, ensure that your prospects have all the information they need to make an informed and confident decision. Buyer’s remorse can quickly tarnish your reputation and slow your business growth. To develop an effective sales plan, you need to:

  1. Put together an attention-grabbing headline
  2. Share the benefits of your products and services, speaking from the customers’ perspective
  3. Identify the specific needs met by your products or services
  4. Share your specific sales proposition
  5. Motivate with a call to action

 

Essential Marketing Component #3: Build Your Customer Base

To generate leads and prospects, you’ll want to tap into a repeatable action that your ideal avatar can buy into when they see your offer online. Some ideas for building your customer base include:

  • creating a lead magnet with a free offer to your prospective leads
  • Build your database with a contest on social media or email
  • Create a consistent email marketing campaign

 

Block out time each month to make a formidable marketing plan. It doesn’t have to be complicated – you can start with simple, easy-to-use steps for your marketing plan; however, you’ll want to start. No matter how small your digital footprint is, start with what you have and build out your digital marketing from there. 

How to Keep Your Clients Satisfied and Generate More Leads

If your customers aren’t satisfied, you’ve wasted all your marketing resources and the chance of a positive word-of-mouth advertising, Google review, or client referral. Instead, you can satisfy your clients by ensuring you provide them with the basics. Find out what you can do to keep your clients returning for more of your products and services!

 

Provide Quality Products and Services

In today’s world, having the ability to hire cheap labor from overseas can seem like a daunting challenge for anyone in the services industry. However, providing high-quality customer service and services gives you an edge over others who cannot compete with a higher-quality product. Your clients will come back for more when you provide a superior product or service. Even though your service or product may be pricier, you can provide your clients with time-saving services that they value and appreciate.

 

Give an Informative Sales Experience

Don’t just sell when you’re trying to sell – educate! Giving your potential and current clients the ability to learn from you, the expert, is a great way to build trust and competence with your lead or client. Educate and give them value, so they can see the expert thinking you can provide their business.

 

Offer a Guarantee

While some services may not be able to offer guarantees, if you can, this is a great way to ensure that your client will have a good experience. You can offer another or repeat your service and make what’s wrong right for your client. Keeping your clients satisfied with your work is important to uphold a good standing in your community and among your clients.

 

Generate More Leads

To generate more business, there are a couple of simple techniques which you can employ in your business.

  • Build your database with a contest
  • Email your clients with educational articles, discounts, or other incentives
  • Offer a free online course, e-book, or another incentive for people to join your email list

 

As long as the reward is directly related to your product or service, you can get more people interested in your business by generating excitement around you, your product, and your services. So why not get started today?

Marketing Tips for Entrepreneurs Part III

Here we are! The last in my series of marketing tips for entrepreneurs! 

If you haven’t read through the last two blogs, grab those takeaways here Marketing Tips for Entrepreneurs Part I and here Marketing Tips for Entrepreneurs Part II.

Now, the most important piece is this: of all these tips, what is ONE thing you can use to grow your client base this week? Send me a note of what you decide on so I can keep you accountable.

 

Create a Great Marketing Plan

A great marketing plan doesn’t need to be complicated. I understand marketing can be elusive and a little intimidating. But, I promise that you don’t need fancy technology or an all-in-one solutions…. You can start simple and you can start manual.

Pick up a regular paper calendar. Decide how many days per week you want content to be posted. Remember, you can start small! There’s no need to create content every day of the week or send out multiple emails. Maybe it’s simply dedicating 1 hour a week to social media, posting twice a week, and an email one time a month. 

Once you know what content you want to begin with, simply take that calendar and color code days of the week. Each color represents a pillar from your content pillars document. (If you haven’t received my content pillars template, email me and I’ll send it to you, for free!). 

Remember starting small is OK; you can always build on your marketing plan when you get into the habit of consistently creating content for your business. Fine-tune and refine your marketing plan based on your data and feedback.

 

Make Sure Your Marketing Fits Your Branding

There’s nothing worse than hiring a marketing company for your mountain-town vacation rental for them to post a picture of a couple walking along a beach! Ensure your social media, newsletter, lead magnets, and blog content have the same look and feel. The voice and style should make your brand recognizable among all your platforms. And, you’ll want to ensure your marketing and advertising fit your company image, products, services, and quality.

 

Review Your Current Marketing Plan

Remember the 80/20 rule? For business, the principle states that 20% of what you do is generating 80% of your income (revenue). With this lens, review your current marketing plan. What is bringing in clients? What isn’t? Make a plan to improve on the things that are working and drop the ares that aren’t. You don’t want to be spending money on marketing that isn’t giving you a good ROI (return on investment).

 

Educate Your Clients and Leads with Value-Driven Content

People don’t buy because of your fancy logo or cute tag line. If your materials aren’t addressing the problem your prospect has that they don’t want and doesn’t provide a result that alleviates the pain they are in, the marketing simply won’t work. Rather than pushing your company name and bio out to prospects, consider develop all your ads, campaigns, and sales materials with attention to compelling and factual information that solves pain points for your readers. Don’t worry about giving away too much information – when you’re in service of your audience, the right customers will be attracted to you.