Tag: business tips

Marketing Tips for Entrepreneurs Part I

Being an entrepreneur means wearing many hats, so to speak – you’ll need to do several jobs when you’re a solopreneur. You may also have a virtual assistant to help you with some of your daily tasks. But, you’re still doing the lion’s share of the work. You’ll need to know how to manage your time and prioritize your task list to stay focused and work efficiently towards your marketing goals.

Here are tips for entrepreneurs, both new and seasoned, that can assist you in your daily workflow. See which of these resonate with you, and choose one to make your daily habit until our next blog comes out with part two. This blog will give you more marketing tips to incorporate into your business life.

 

Tip #1 Keep a Business Journal

Keep a business journal, write down trends and your daily tasks, and write down future tasks. A business journal is a great way to keep all your business notes in one place without stick note overload. Make sure to date and label all your work so you can reference what you’ve written down at a later date.

 

Tip #2 Find Out What Marketing Tactics are Paying Off

Look at what’s working and what’s not working in your marketing. If your email newsletter is doing great, focus more energy on your newsletter. What are you doing on social media? If that’s not going well, try another digital marketing channel, such as a landing page or lead magnet. You could also create videos on YouTube. Set a time to review your marketing efforts and where you’re spending to see what’s attracting the most attention and dollars back to your business.

 

Tip #3 Order From Your Own Company

Order from your own company or become a client under a different name. Analyze the process of ordering, shipping, online store, customer service, and the product itself. This will show you areas for improvement in the customer experience.

 

Tip #4 Make Note of What Gets Your Attention in Other Ads

Read quality ads and keep a list of the specific topics or ideas that made the ad stand out in your business journal. Then, try incorporating these aspects into your business if they work with your platform.

 

Tip #5 Watch other Consumers

When out in public, watch how consumers behave in different situations and how they consider their purchases. For example, see what brands they are gravitating towards and which ones they buy. Then, look at what they are considering. You can also invite your clients to a virtual meeting to see what they like and don’t like about your product, packaging, and other aspects of your marketing. This type of research will help you understand what your client is looking for and assist you in which direction to go, resulting in a positive outcome for your marketing!

Business Pitfalls to Avoid When You’re an Entrepreneur

When you’re starting a business, especially as a first-time entrepreneur, it’s easy to get caught up in the excitement of building your business, such as making your new website, your new company branding, and creating business cards. However, many new entrepreneurs fail to plan, which is why 80% of start-ups fail in their first year. To avoid failing in your new business, you’ll want to make a plan after you come up with your new business idea and before you start to make your new logo. This way, you can avoid many of the pitfalls that new businesses make when they start out.

 

Start Your Business with a Business Plan

The first mistake many business owners make is to start a business without a plan. 

Ignore market testing and push on with an inaccurate plan. When you lay out a plan for your business, you have steps to take that will make your business grow more rapidly and run smoothly. 

You can purchase many business planning books if you’re unsure where to start when building a business plan. Start by reading through one to three books. Find takeaways that appeal to you and use those for your personalized business plan. 

 

Make Sure to Recognize the Problem and the Solution for Your New Business

Your new business is exciting, and you’re ready to go! However, do you know the problem you’re solving for your new potential clients? If not, then you need to step back and figure out what the problem is that you’re solving and if this is a problem that people are looking for a solution to. You can find out by surveying people online to see if your services or products offer a solution that people are looking for. If so, does your product or service offer many of the features that consumers or other businesses are looking for? These questions need to be answered before you start investing in a logo or a website.

 

Build Your Own Website with a Domain Name that You Own for Your Business

Many people feel the need to be on social media, even more so than having their own website. This is a huge mistake to make when you’re a business owner! Why? Because a social marketing platform can take down your social media page without warning, leaving you without a site or a place for your clients to contact you. Even if you’re a brick-and-mortar store, this can hurt your business. Think of the many hours of time you’ve spent on your social media page (as your only source of an online website) that’s lost because someone on the social media platform didn’t like your content. That’s not a chance any business owner should take!

Make sure you have your own website with a domain name that you’ve purchased. Gandi is a great site to purchase your domain name from, which you can migrate to any platform on which you’re building your website. Whether you’re using a drop-and-drag website or an online marketplace, you want to own your domain so that you can control your content 24/7.

 

Build Your Email List After You Have Your Website Built

Many people mistake building their social media channels and completely ignoring their email list. Did you know that your email list is the BEST marketing tool out there? Even though it’s one of the oldest forms of digital marketing, sending messages out to your email list regularly is the best way to get in front of your ideal audience.

Make sure to know the basics, who your audience is, and do the legwork of data collecting to find out if your business idea is a needed asset to consumers or businesses. Once you’ve achieved that goal, then start your logo, branding, website, and email list.

McMinnville Business Mastery Lunch & Learn

EVER FELT LIKE MARKETING, STAFFING, AND GROWING YOUR BUSINESS WAS LIKE NAVIGATING A DIFFICULT MAZE?

What if you could follow a proven and time-tested roadmap that provides you the EXACT steps to more cash flow and freedom?

At my Business Mastery Lunch & Learn events, join area business owners as we tackle the business challenges of the day. In each session, walk away with no-cost strategies that can be implemented immediately.

Lunch and beverages are provided but registration is required.

To register for an upcoming event, click on the date you want to attend:

January 25 – Topic: Finding & Keeping Employees

(POSTPONED) February 8 – Topic: Position Your Business for a Bank Loan

February 22 – Topic: Exit Your Way – Grow with the Exit In Mind

March 8 – Topic: Pricing Workshop (details coming soon)

March 22 – Topic: No Cost Conversions & Sales Strategies (details coming soon)

Past events included Non-traditional Ways to Find & Keep Superstar Employees, No-cost Lead Generation Strategies, Increase Conversions and Sales With Small Tweaks, and more!

What these events aren’t:

NOT a disguised sales pitch

NOT a boring presentation about buying ads that don’t result in new customers anyways

NOT a place for me to listen to my own voice for a whole 90-minutes 🙂

 

What you will get is:

REAL strategies that you can implement yourself

INSPIRATION that can only come from being in a room with like-minded business owners doing the same work at the same time

The PEACE OF MIND knowing that you’re focusing on the business activities that really make a difference so you can work smarter rather than harder.