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5 Ways to Stop a Consumer in Their Tracks (and look at your product instead of someone else’s)

In order of importance here are the five major components to great advertising copy:  Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales; so you’ll need to think about the unique benefits your products/services offer and showcase them in a persuasive way. In short, you need to emphasize results, not features. Let’s take a minute to talk about each of these components: Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines

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What is Direct Response Marketing?

Direct Response Marketing is a method designed to spark a direct response by encouraging your target person to take a specific action.  Most people love this because they get an opportunity to be heard, and business owners love it because they willingly raise their hands and express interest in what’s being offered. Direct response marketing doesn’t use new tactics, it’s simply a way of communicating. Familiar avenues are:  Social media ads Direct mail Print ads Radio and TV ads Coupons or other incentives Telemarketing “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business

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Equitable decision-making

Becoming intimate with your personal values and business ethics can guide you in times of crisis; those times when you don’t know where else to turn. I realized that inclusion was a defining value of mine after completing a series of leadership workshops years ago. During a problem-solving exercise, taking in the moment, I scanned the room. We’ve all been in a situation just like this — there’s “that group” of 3-4 loud individuals debating what to do, opinions and ideas are coming from everywhere. It can be chaotic, especially for team members that don’t tend to speak up. My

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Are you ready for the next phase of your business?

My business was running me. If you’re anything like I was, your business is running you. The everyday struggles of a bakery employing 15 people and non-stop production almost killed me. I was beyond exhausted and wasn’t sure where to turn. When I went searching for support, I was overwhelmed by the amount of tactical “solutions” recommended to get my business to the next phase. It seemed like everything was surface-level. I didn’t want the latest marketing trend, a social media calendar, or prompts for content, or dead-end financial management support. I say this often, “You don’t know what you

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This is how to Guarantee a rockin’ Q4

Hello fellow rockstars, I’m jumping in to talk about why this is the perfect time to start the 90-day Jumpstart. Why on earth would you do a program in the middle of the summer as we’re exiting a pandemic? It’s natural for some businesses to slow down during the summer — pandemic or not. After talking to businesses in a variety of industries, it was clear to us this is the optimal time to embark on the 90-day Jumpstart. We have one goal: to make Q4, rockin’ for you! This summer, get everything lined up: Hone in on marketing messaging

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