Strategic Steps to Take For Small Business Growth The first step to creating a more profitable business is to consider the 80/20 or pareto principle. This rule states that 20% of your actions result in 80% of your results. This is true, no matter what vertical or category your small business falls into. Now, consider this. If you multiply the 80/20 rule by 4; it states that only 1% of what you do generates 50% of your business income. Imagine what would happen to your business if you found that 1% activity and focused on it relentlessly. Would you agree
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