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5 strategies you will master by signing up for the 90-Day Jumpstart

90-DAY JUMPSTART BEGINS JULY 6 Are you asking yourself, why aren’t more customers buying from me? You invested in social media or a shiny new website but aren’t seeing conversions? Learn why your marketing doesn’t work and, more importantly, how to fix it NOW. WHAT: 90-day Jumpstart is a structured virtual program where you will learn, practice, and implement a number of strategies that begin to grow your business immediately. Best of all, you’ll continue to see these strategies pay off for years to come. After taking this course, you will never again ask yourself what you need to do

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Hiring – shift from filling a job to growing with a person

Like many, my first jobs were in the restaurant industry. Over time, I went from fast food worker to hostess, then to server and bartender. I rarely held a job longer than one year until I was 23 years old.  This being my background — at my core — I know why employee development is not a top priority for owners or managers in high-turnover, entry-level jobs. In 2012, when I launched my bakery  I was determined to have a food business that centered around people’s growth. I knew my employees wouldn’t be with me forever, but while they were,

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Kick start your marketing

In Reid Hoffman’s podcast Masters of Scale, he interviewed Brian Chesky from Airbnb and they talked about something that has stuck with me since I heard the segment in 2017, “If you want your company to truly scale, you have to do things that don’t scale.” Today, I’d like to share three things I did to get (and keep) my first customers. Meet your customers in person: You must meet with customers/clients in person whenever possible. I understand that is challenging but remember the potential connections in-person meetings cultivate, otherwise, there’s always Zoom or Skype. You will learn so many

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Stop wasting your resources!

Think about authentically attracting your ideal customer without wasting money on the latest social media platform. The fundamental questions you have to ask yourself are: What do people really want to buy from me? Once you figure this out, you will know who is more predisposed to purchase your product or services (your ideal customer avatar). What related products are they already buying?Think about other businesses that serve the same customers. Together, you can create an ecosystem that supports customers and makes it easy for them to purchase from all of you.  The basic concept is this; you want to find

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Educate your customers

You may be thinking to yourself, “Educate them about what?” Entrepreneur and documentary filmmaker, Jia Wertz, says it better than I ever could in the opening sentence of her Forbes article, “Majority of customers visit your website or your brick-and-mortar only one time. Think about that.” She goes on to explain that we’re spending all that money to get people in and we get one shot. Consider this, many businesses focus solely on attracting new customers, but I encourage you to spend a good chunk of your time retaining current and former customers. I know it feels like a no-brainer

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