EPISODE 1: EVERYTHING YOU’VE LEARNED ABOUT BUSINESS GROWTH IS WRONG
After years of witnessing terrible advice in Facebook groups, LinkedIn threads, and my own MBA program, I’m about to say something you may find shocking: everything you’ve ever learned about generating leads and growing your business is wrong. Everything you’ve ever heard, you’ve ever tried, and everything you’ve ever done — it’s all wrong. I know it sounds harsh and could be a hard concept to swallow, but bear with me, please. You’ve likely tried numerous approaches and spent countless hours and copious amounts of money in the name of marketing. You’re not alone. And, it’s not your fault. In