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How to Bring in New Customers with Incentives

While offering incentives to new clients to generate business isn’t a new concept, it is a process that has worked in the past and still works today. Even in a digital world, incentivizing your offerings gives your client base more ways to buy from you and more reasons to purchase your services. There are several ways to turn a prospect into a customer. Look through these types of incentives and choose an incentive that works for your vertical and speaks to you. If you’re not interested in creating a specific type of incentive, you won’t follow through. In business, the

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How to Generate More Business for Your Company

Generate More Business by Having Satisfied Clients While getting new clients is essential for growing your business, obtaining new clients is 11 times more expensive than keeping your current clientele. So, suppose you can keep your current clients happy and return to repeatedly buying your products or services. In that case, you can create a more sustainable and profitable business model that allows you to spend more time getting business and less time pounding the pavement looking for your next job or project.   Customer Satisfaction is Important in Business If your customers aren’t satisfied, you’ve wasted time, money, and

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Media Blog | Real Talk | Creating and Sustaining Your Business Partner Relationship

Having worked in the non-profit, marketing, and entertainment industry for over a decade, many of my friends thought I would be unequivocally in that space for many more years to come. However, I threw everyone a curveball when I decided to start a gluten-free bakery after a celiac disease diagnosis.  Even though outwardly this seemed like a stretch, my family knew our history with entrepreneurship and that I spent my early years cooking and baking with my grandmother on their farm. Though my experience in baking was limited, I did know that what was available to me as a celiac

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Three Steps to Create a Successful Product Launch

Have you ever launched a new product or service and wondered why no one bought it? You’re looking at competitors and thinking, wow, I did all that. How can they be successful when I’m not? Well, there are two things to consider: either they are lying or the answer is in their messaging. Getting a message heard is harder now than ever before but it still can be done, let me show you how. Below, we’ve got three essential steps that you can take to make a big splash when launching your new product or service. Let’s take a walk

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How to Hire and Retain Employees in the Aftermath of The Great Resignation

Unless you’ve been living in a cave (and even hermits would have heard), you’re well aware of the hiring crisis besieging US companies, both large and small. Whether you’re a mom-and-pop shop or a big corporation, finding and securing dependable employees is hard when you have a good candidate pool to choose from; however, the past two years have been challenging because of the large number of people who have exited the workforce and aren’t planning to return. When I had my bakery business in 2017 in the Seattle area, many employers had a hard time retaining employees, especially when

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