Marketing campaigns can be exhausting to think about, let alone create each month. Then you need to come up with marketing content, create the copy, and post or schedule your marketing content. If you want to simplify the process and spend less time planning and implementing your marketing, consider these five essential marketing components reusable each month for your digital marketing plan in 2023.
Let’s review the five essential keys to a successful and reusable marketing campaign launch. We’ll go through each of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Once you have these basics down, you can use them repeatedly.
Essential Marketing Component #1: Define your Unique Selling Proposition (USP)
Take the time to ask yourself some questions from the perspective of the customers/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want to be fulfilled?
Once you know the answers to these questions, you can develop a plan to meet these needs. Then look at what USP your competitors use to help you develop your USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.
Essential Marketing Component #2: Put a compelling sales offer to work
When marketing, ensure that your prospects have all the information they need to make an informed and confident decision. Buyer’s remorse can quickly tarnish your reputation and slow your business growth. To develop an effective sales plan, you need to:
- Put together an attention-grabbing headline
- Share the benefits of your products and services, speaking from the customers’ perspective
- Identify the specific needs met by your products or services
- Share your specific sales proposition
- Motivate with a call to action
Essential Marketing Component #3: Build Your Customer Base
To generate leads and prospects, you’ll want to tap into a repeatable action that your ideal avatar can buy into when they see your offer online. Some ideas for building your customer base include:
- creating a lead magnet with a free offer to your prospective leads
- Build your database with a contest on social media or email
- Create a consistent email marketing campaign
Block out time each month to make a formidable marketing plan. It doesn’t have to be complicated – you can start with simple, easy-to-use steps for your marketing plan; however, you’ll want to start. No matter how small your digital footprint is, start with what you have and build out your digital marketing from there.