Your prospects may come from many different sources, such as your website, Google My Business reviews, or email newsletter. You’ll want to have several ways to gather prospects and leads; however, if your leads don’t turn into clients, your money on acquiring that prospect can burn up quickly.
Once you have a customer, you’ll want to retain them in your business. The best ROI on the money you’ve invested in your prospect is to continue to sell your product or services with them over a period of time. If you want to turn prospects into long-term customers and retain them for future marketing, you’ll need to know the three key elements to draw them in and seal the deal.
To Obtain Prospects, You Want to Be Inviting
People like friendly faces, so be sure to smile and address your prospect’s pain points. Make sure to listen to their concerns, and don’t sell them on a service or product that doesn’t fix their issues or problems.
You’ll want to be perceptive, look at their body language, pick up on visual cues, and talk through their challenges. Ease them in your conversation, so they feel welcomed and comfortable talking to you.
Educate Your Prospects and Be Informative
The biggest fear of most new customers is the dreaded buyer’s remorse. Often, buyers have remorse because they weren’t sure exactly what they purchased or what services they were buying in a package.
If you educate your prospects and give them time to ask you questions, you can avoid buyer’s remorse from your clients. Make sure that you offer a quality product or service that delivers on the marketing claims.
In addition to educating prospective clients on the details of what they will be getting when they work with you, you can also offer them guarantees to sweeten the deal! First, you can offer a refund in a specific period if they don’t see results and have completed all the work necessary for them to have results. Second, you can offer them a bonus they can keep even if they return the product they purchased from your company. These money-back offers to a prospect can build trust in your client relationship, just for offering these options on your services.
Show Your Prospects You’re Enjoyable to Work With
The third and most crucial element is to be enjoyable! Have a positive attitude, and when your client comes upon a challenge that they can’t overcome on their own, make sure to offer support. When your client sees that you care about them, they will be your client forever!
You can use these elements and other ideas to find what works the best for your business and target market. Then, by making your product or service inviting, easy, informative, inspiring, and their experience enjoyable, you’ll loft your company above your competition.
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