Generate More Business by Having Satisfied Clients
While getting new clients is essential for growing your business, obtaining new clients is 11 times more expensive than keeping your current clientele. So, suppose you can keep your current clients happy and return to repeatedly buying your products or services. In that case, you can create a more sustainable and profitable business model that allows you to spend more time getting business and less time pounding the pavement looking for your next job or project.
Customer Satisfaction is Important in Business
If your customers aren’t satisfied, you’ve wasted time, money, and marketing resources. In addition, your word-of-mouth advertising is also compromised because if your customers aren’t happy, they either aren’t talking up your business or telling others about you; it will be a negative association. Now while you can’t make everyone happy all the time, if you offer a quality product or service and make customer service your top priority, then most of your customers will be satisfied. You can satisfy your customers by:
- Providing quality products and services
- Giving high-quality customer service
- Creating a low-pressure, highly informative sales experience
- Taking away risk with a guarantee
How to Generate More Business with Marketing
To grow your business, you’ll also need to use marketing. Digital marketing, or using the online space to market your company, is essential in today’s business world. You’ll want to make sure you are putting out consistent content relevant and valuable to your clients and prospective customers.
When you start off with digital marketing, or if you’re revamping your marketing, you’ll want to start off slow. Choosing one of the following marketing ideas and utilizing that idea for three to six months, you can use one or more of these marketing techniques to generate more business for your company.
Build your database with a contest. This is a fun way to get your base involved in what you do. Create a challenge, make it fun, and think outside the box.
Schedule regular mailings or workshops on Zoom with sales, discounts, or other incentives. Having consistent meetings, whether once a month or every week, is a great way to contact your buyers.
Create educational blog content. Making consistent blog content of 300 words or more for each blog you write educates your customers and creates terrific SEO for your website. In addition, when you post blogs regularly, you increase the searchability of your website, so more people online will see your business.