While offering incentives to new clients to generate business isn’t a new concept, it is a process that has worked in the past and still works today. Even in a digital world, incentivizing your offerings gives your client base more ways to buy from you and more reasons to purchase your services.
There are several ways to turn a prospect into a customer. Look through these types of incentives and choose an incentive that works for your vertical and speaks to you. If you’re not interested in creating a specific type of incentive, you won’t follow through. In business, the fortune is in the follow-up, including creating, publishing, and utilizing any of the incentives you choose from this list!
Incentive #1 Offer a special price for a beta test
Beta tests are soft launches to test out the idea of a product or service. In a beta test, you can get feedback from your testers on what you’re offering. This way, you can improve upon your original creation and put more marketing dollars and time behind a better product or service when you launch.
Incentive #2 Offer affiliate commissions
Offering an affiliate commission is common to have others refer you for work. When others refer you, you kick back a percent of the sale to them as a “thank-you” for the paid referral.
Incentive #3 Free or inexpensive first product to build trust
Lead magnets, newsletters, and other freebies are a great way to get people onto your email list. Once you have them on your email list, you can sell a low-cost entry-level product to them, such as an ebook. In addition, you can also offer a low-cost ebook as a direct sell on your website.
Incentive #4 Package deals and bundling products or services
Bundling packages for your clients to get a better deal is a great way to upsell or get your clients to purchase from you. When you bundle, you can show the savings they get by purchasing the bundled product. In addition, the package price clearly shows how much they are spending, so they don’t have to continually purchase an add-on product.
Incentive #5: Trade-up or upgrades
Offering a trade-up or trade-in is a great way to get your client to buy from you or purchase the next-level product. You can offer these in any vertical, and they make for a great upsell incentive.
Incentives are an excellent way to persuade your followers to buy from you, regardless of your vertical. First, decide which one best fits your business and start there. Then you can see what works the best. When you find the incentive that takes off, utilize that specific incentive in your marketing to optimize your sales!