We all know that if we want to gain more profits and keep our company moving forward and growing, we need to acquire new leads. But, unfortunately, as much as we work to keep our current clients, there’s always attrition. So, to keep the money flowing and to be able to build our business, we have to have a strategy on how to acquire new leads.
Find Leads through the Creation of Educational Ads
Most successful businesses use a series of information-based ads that build emotion and include a call to action. These are much more effective than standard company branding advertisements because they educate your potential client on the services you provide, what the consumer should look for in a product, and shows your lead that you are an expert in the field.
Educating your leads can be in many forms. For example, some companies have a YouTube channel that features videos that inform the consumer on a specific subject or vertical. You can also create weekly or bi-weekly blog posts to show leads and people who visit your website that you understand the business that you have chosen.
Another way to educate new leads is through the ever-growing popularity of a podcast. Podcasts give you an advantage over other types of education because, with a podcast, people are hearing your voice, and that builds trust. Once you build trust, it’s easy to sell your product or service to your lead.
Create an Effective Ad Campaign to Generate Leads for Your Business
If you think that you’ll have to create an expensive and extensive ad campaign – think again! An effective ad campaign doesn’t have to have a considerable budget to succeed. It does, however, have to address the pain points of your leads and have a well-thought-out advertising process or sales funnel to move your prospect from lead to customer.
Here are five ideas you can implement today to execute a professional, effective ad campaign.
Idea #1 The Prospect Report
Put together a short report that you’ll automatically send to prospects when they contact you. This can include a brief description of your business, what you specialize in, and what sets you apart from your competition. Information that you can consist of is case studies, samples, or other proof of your success, such as data or client testimonials.
Idea #2 Create an Email Newsletter
Consider newsletters to educate and inform customers about your industry and the services offered. For example, you can feature team members, your most recent blog post, or an educational video in your email. Video email marketing is a highly effective way to tell your message to your followers!
Idea #3 Offer a Free Webinar
Offer a free seminar, webinar, or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find respected and known speakers in the industry. In addition, create public clinics for the general public to come along and discuss what they need that’s free and approachable.
You can also organize seminars your customers and clients can pay to attend by putting together a high-perception value package. In addition, you can approach large companies and offer to give seminars to their employees, investors, or management. You can then talk to the firm manager who may need your services and negotiate a deal to be their exclusive expert in your field.
Develop a weekend or destination seminar for customers and clients so they can invite their friends, who are your new prospects. This gives you an action-packed weekend with the most important people. Still, it also gives them a tax-deductible business adventure.
Lastly, once you have a seminar or webinar, you can take your seminar, speech, or webinar and turn it into written, video, or audio from an online course, member site program, audio, or video program.
Idea #4 Incentivize Your Product or Service
Make offers to target markets or target market businesses to pay them for referrals or shared databases. Create incentives such as frequent purchasing benefits, loyalty programs, and referral programs to those who bring you new leads and prospects. For example, you can create an affiliate program and give a specific dollar amount, gift, or percentage of the money you make from the candidate to the person who brought you the lead.
Idea #5 Networking and Building Relationships
When you network and build relationships, you build trust among the business owners of your community. There are many different networking opportunities that you can take advantage of today.
Get involved in your community or donate to local charitable events. Join your local Chamber of Commerce and attend the networking and events throughout the year. Find out about local, state, or regional professional associations for even more networking opportunities.
There are many ways to get your name out there in a way that feels personal to your potential customers and clients. Choose one of the ways mentioned above that feels comfortable to you, and start with that activity. Always test different versions of your ads and activities to find the avenue that brings in the most leads and clients for the best ROI.
And while effective advertising must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.
If you’re hitting a wall with your marketing strategy, take a look at the Profit Jolt Workbook to gain clarity in your storm >> Profit Jolt Workbook