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Who is Your Target Audience?

Some business owners feel that they need to sell their product or service to everyone – anyone and everyone listening. While that may make sense to some, think about your last purchase. Do you believe that everyone in your family, town, city, or state purchased the same product as you? If they purchased the same product or service, did they also purchase it for the same exact reason?   Why You Want to Have a Targeted Audience This is why you need to figure out who your ideal avatar is for your business. If you waste time trying to target

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Amanda Bedell

How to Efficiently Run Your Business in 2023

Each business is a living, breathing entity in and of itself and will pass through stages as it grows and prospers. Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while extending your business’s lifespan. Let’s talk about each of your business cycles, what they mean, and how you can grow and expand your business’ lifespan within each life cycle.   Infancy Stage of Your Business This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the

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Amanda Bedell

The Importance of Having Support Staff in Your Small Business in 2023

As a small business owner, you know every detail to keep your business running smoothly. As we hire staff, there’s not only a mindset shift but a skill set upgrade many of us must undergo. My clients often tell me one of two things when discussing hiring support. Either they jump in and tell me about the sales executive or fractional CFO they want to hire… or they are on the opposite side of the spectrum and say they can’t afford to hire help. For both of these types of entrepreneurs, I give the same advice. Let’s track your time.

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Amanda Bedell

Five Marketing Pitfalls to Avoid When Planning Your Digital Marketing for 2023

Do you feel like marketing is a mystical creature that some people have seen, but every time you try to find it, it doesn’t show up for you? Many small business owners feel this way because no matter how hard they try, or how much money they spend, marketing doesn’t work for them. Unfortunately, this is compounded by the availability of not-so-good marketing advice, especially when you’re a newbie or not familiar with how SEO works.   Digital Marketing Basics to Know There are basics of digital marketing you’ll want to understand before you jump into planning your marketing for

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Amanda Bedell

Three Essential Marketing Components for a Reusable Marketing Plan in 2023

Marketing campaigns can be exhausting to think about, let alone create each month. Then you need to come up with marketing content, create the copy, and post or schedule your marketing content. If you want to simplify the process and spend less time planning and implementing your marketing, consider these five essential marketing components reusable each month for your digital marketing plan in 2023.   Let’s review the five essential keys to a successful and reusable marketing campaign launch. We’ll go through each of these, so you can see exactly how to use them and how they all affect the

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Amanda Bedell
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