Who is Your Target Audience?
Some business owners feel that they need to sell their product or service to everyone – anyone and everyone listening. While that may make sense to some, think about your last purchase. Do you believe that everyone in your family, town, city, or state purchased the same product as you? If they purchased the same product or service, did they also purchase it for the same exact reason? Why You Want to Have a Targeted Audience This is why you need to figure out who your ideal avatar is for your business. If you waste time trying to target