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You may be thinking to yourself, “Educate them about what?”
Entrepreneur and documentary filmmaker, Jia Wertz, says it better than I ever could in the opening sentence of her Forbes article, “Majority of customers visit your website or your brick-and-mortar only one time. Think about that.”
She goes on to explain that we’re spending all that money to get people in and we get one shot. Consider this, many businesses focus solely on attracting new customers, but I encourage you to spend a good chunk of your time retaining current and former customers. I know it feels like a no-brainer but so few businesses create a system to bring back people who already know you and have bought from you.
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.
Here are key elements to use to retain your current customers:
There are three cornerstone ideas to a successful business:
Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the wayside.
Legendary business strategist, Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
Remember, you can access free support by signing up for our training videos. The videos can help you harness techniques to educate your customers and watch their lifetime value go up and your revenues pay off many-fold.