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In Reid Hoffman’s podcast Masters of Scale, he interviewed Brian Chesky from Airbnb and they talked about something that has stuck with me since I heard the segment in 2017, “If you want your company to truly scale, you have to do things that don’t scale.”
Today, I’d like to share three things I did to get (and keep) my first customers.
A word of caution: None of these tactics will work if you don’t have a quality product or service to back you up.
Here are the key steps for putting together your start-up marketing tools:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” — Henry Ford, founder of Ford Motor Company.
I hope this lesson helps you put together a start-up marketing plan that can sustain and grow your business far into the future. The tools offered in our free training videos offer more of these strategies.